Adage

관심 2009. 3. 12. 04:19

커뮤니케이션을 공부하면서 제일 힘든건 '나를 알리는 일'이었던거 같다. 미국에서 공부하면서도 제일 쥐약이었던 시간이 매학기 첫class. 자기 소개를 하고 새로운 친구들에게 나를 알려야하는 그 순간이 제일 무서웠던(?) 기억이 난다. 그런데 job을 찾을때는 오줄하랴. 한번 읽어볼만한 글이다. 인터뷰 엄청 보던 기억들이 생생하네.. 역시나 아무리 우리가 새로운 소셜미디어들을 사용한 소셜 네트워킹을 하고있지만 Old-Fashioned 방법이 먹히는건 사실이야. 준비하자. 

When Marketing Yourself, Social Skills Trump Social Media

On the Job Market? It Doesn't Hurt to Be Old-Fashioned
By
Bart Cleveland (Published: March 11, 2009)

You want a job. Perhaps you are just out of school or you just got laid off. Or maybe you just want to increase your potential through a better opportunity. So you're marketing yourself.

How successful you are may be directly associated to how old-fashioned you are. By old-fashioned I mean you have the social skills to impress your future employer. You understand the importance of decorum and civility. You are capable of representing yourself as one who understands and appreciates professional behavior. You know that how well you present yourself to a potential employer has as much to do with successfully landing a job as your experience and capabilities.

Unfortunately, the majority of people I experience in this position have virtually no awareness of the need for these skills. I think the cause lies behind the electronic age of communication and a lack of proper training from parents and educators. Whatever the cause, it is not helping them fulfill their potential.

Case in point: I received a call today from a student wanting to know if we were hiring summer interns. She left her number for me to call her back. A few hours earlier, I had received an e-mail from another person inquiring about a position. Here is the inquiry without identity:

My name is (name). I am currently a student at (name of education institution). I was wondering if you had any internship opportunities available for the upcoming summer. Thank you, (name)
Are you surprised that I'm not really interested in talking to these people? I'm sure they are nice folks, but it's obvious that they don't have a clue about business. And I don't have time to find out if there is any potential beneath their naivety.

My advice is to treat your job search like an ad campaign. The potential employer is your target audience. Your communications with the potential employer are your ads. Remember, an ad only works if a consumer invites it into their consciousness. They pay attention only when they feel they will be rewarded. Potential employers are the same. The reward a potential employee must offer an employer is the indication that the potential employee can hit the ground running. A person that can do so approaches a job search in a very different way.

I have three interns. Here's why they were asked to join us: First, I received a letter explaining the individual's intense desire to do great work. Their notes indicated an awareness of our work by citing something that they particularly liked. Each followed up with a call to make an appointment at my convenience. Sometimes they called several times, realizing a busy person has other priorities in addition to hiring employees. Each of our current interns came to the interview fully prepared to demonstrate why he or she would make an exceptional addition to our staff. Each dressed and behaved professionally. Each sent me a handwritten "thank you" note for my meeting with them.

This is an example of how the cream of the crop gets a job. If you are not taking the proper attitude in approaching potential employers, your talent is irrelevant. The days of hiding the crazy geniuses in the back room are over. You have to be a genius in the back room and in the boardroom if you want to do great work, because that's what our business today demands.

Things are pretty tough these days. Unemployment is the highest it has been in 25 years. The ability to market oneself in a competitive field is difficult enough without giving employers another reason to ignore you. Give yourself an extra advantage over your competition. Learn the basic business and social skills that say you are worth the effort of a return phone call. If you are given an interview, remember that employers are looking for a reason to not hire you, because they don't want to make a mistake. If you're not sure what to do, go check out some books on how to get a job, do an interview, etc. Apply what you learn and you will find people more willing to give you a chance to prove yourself.

The Digital President

관심 2008. 11. 9. 13:29
 

The Digital President

Viewpoint: Adam Cahill, Senior VP-General Manager, Carat Boston

Adam Cahill
Adam Cahill
The genius of Barack Obama's approach to social media throughout the 2008 presidential campaign was that it was never actually about him (to paraphrase from his election night speech).

The goal was not to find an audience to whom advertising could be delivered. The goal was to build a movement -- to create a community, to connect individuals to one another and to empower people by giving them the tools to organize and take action.

Now that he's been elected, Obama has the potential to extend the social-media foundation he built as a candidate and transform it into something even more powerful.

So then, Mr. President Elect, here's a social-media checklist that could help create the first truly digital White House -- and fundamentally change the nature of the public's relationship with its government along the way.

MyWhiteHouse.com
MyBarackObama.com, the hub of your campaign, becomes MyWhiteHouse.com. Here the public will have direct and unfiltered access to your priorities and positions. But this hub won't be solely (or even largely) about information sharing. It will be the means by which you enable individuals to organize in their communities to bring your ideas (and ours) to life.

Reach Across the 'Digital' Aisle
Today there are hundreds of digital groups that are vehemently anti-Obama. Just as you'll need to work with Republican politicians, you'll need to bring these people into the fold. Have your team reach out to these groups, not with the immediate goal of changing their minds, but to demonstrate that their opinions are respected.

Multiple Points of Entry
While MyBarackObama.com was the hub of your campaign's digital universe, it was by no means the only point of entry. You had a meaningful presence in numerous social networks, from the mainstream to the niche. The same should be true of your presidency: Let the public access the government on their terms, in their preferred environments.

Legislative Co-creation
Just as the most progressive brands have begun to co-create products and services with their customers, you ought to use social media as a way to bring the public's voice to legislative creation and prioritization. Why should voting be restricted to Election Day? Let us "Digg" up the issues we want addressed, making every day an opportunity to "vote."

Listening, Feedback, and Guidance
Make it easy to submit suggestions and feedback, and make sure you have a staff to respond thoughtfully to these submissions. MyWhiteHouse.com can become a link from the public to the government. Whether people submit queries on an issue as large as global warming or as small as a pothole on their corner, make sure you respond with the information they need to act.

Enable Grassroots Community Service
Your campaign famously created a new model for fundraising: massive amounts of small donations as opposed to small amounts of massive donations. You can now use social media to bring a similar model to community service. Grand programs that require huge time commitments (like Teach for America) will remain important, but there is the opportunity to greatly increase the overall amount of community service if you can enable us to contribute our time in smaller, more frequent ways.

All of this activity will be centered at MyWhiteHouse.com, which could become the "craigslist" of government service. Just as MyBarackObama.com brought individuals together at the local level to work on your behalf, MyWhiteHouse.com will bring individuals and organizations together to work on the country's behalf. Make this happen and we'll see Americans begin to help one another in historic numbers.

The great criticism of your candidacy was that "all" you were offering the public was hope. In and of itself, hope is a powerful thing. But if you remain committed to the social web as president, you'll be able to silence those critics forever, by turning collective hope into collective action.

From www.adage.com



모르는 사람들은 '미국 국민들은 대단하다'라고 말한다.
나는 이렇게 말하고 싶다. 이번 대통령 선거는  마케팅의 승리라고.

여튼, 뭔가 대단한듯 꾸며서 사람 마음을 후리는건 최고다.

IPhone Users Love That Mobile Web

관심 2008. 11. 6. 11:06

IPhone Users Love That Mobile Web

The last thing anyone wants to do is to give iPhone users another chance to crow about their phone’s slick interface and seamless connection to the Web. But, until now, little was known about the media habits of iPhone users and how they have diverged from the activities of mere mortals who own run-of-the mill smartphones and regular mobile phones.

(Photo: Jason DeCrow/Associated Press)

Tuesday, M:Metrics, a measurement firm that studies mobile media, has released a survey of iPhone users six months after the device was released to long lines and nearly unending fanfare.

The results, from a January survey of more than 10,000 adults, are somewhat dramatic. 84.8 percent of iPhone users report accessing news and information from the hand-held device. That compares to 13.1 percent of the overall mobile phone market and 58.2 percent of total smartphone owners – which include those poor saps with BlackBerries and devices that run Windows.

The study found that 58.6 percent of iPhone users visited a search engine on their phones, compared with 37 percent of smartphone users in general and a scant 6.1 percent of mobile phone users.

The market for mobile video once seemed like a nonstarter in the United States. Well, 30.9 percent of iPhone users have tuned into mobile TV or a video clip from their phone, more than double the percentage that have watched on a smartphone.

Finally, 74.1 percent of iPhone users listen to music on their iTunes-equipped devices. Only 27.9 percent of smartphone users listen to music on their phones and 6.7 percent of the overall mobile-phone-toting public listens to music on their mobile devices.

Mark Donovan, an analyst at M:Metrics, says a major factor in the iPhone’s success as a media platform can be credited to AT&T and its unlimited data plan for iPhone users. “Once you take away the uncertainty of data charging, you really incentivize people to use the device,” he said.

But then he gushes about the iPhone, sounding a lot like another dyed-in-the-wool iPhone convert (which, he concedes, he is.) “Apple really made a device that is Internet-centric and really fits the kind of digital lifestyle that a lot of people who are jacked into the Internet all the time are used to,” he said. “They did a great job of crushing some of the sweet spots of mobile Internet usage.”

From 'http://nytimes.com'


나는 Regular mobile phone을 가지고 있고,
AT&T가 아닌 Verizon을 전화가 잘터진다는 이유만으로 고수하고 있는 한 사람으로써,
Slick한 iPhone을 들고 거리를 걸으며 필요할때 인터넷을 하고 싶은 욕구는 가지고 있으나
실용적이고 싼가격에 그냥 안주해버리는 나는
역시나 Baby Boomers에 속하는가.

그래도 한국에 있을때는 참으로 최신 기계에 민감했던 나이지만, 이상하게 여기서는 돈도 아깝고, 실용적인 것만 찾아서 살게된다.
그래도 소심하게 iPod Touch사긴 했지만 것도 Refurbished 된걸로 샀지만,
한국처럼 무선랜이 마음것 잡히는게 아니라 또 이게 동영상 다운받아 보는거 말고는 무용지물이고...
아... 뭐가 이래.

여튼, 모바일 웹은 앞으로 어떻게 흘러갈 것인가. ...

지하철 광고

관심 2008. 11. 2. 00:01

이런 광고를 보는 재미가 또 있다구~
진짜로 보면 줄자로 정말 종이짝을 쭉 당겨 묶어놓은 듯 하다. :)

이곳에서 던킨은 스타벅스와 맞서서 참 마케팅을 잘하고 있다. 그들만의 이미지를 고수하면서도.